MikMak acquires ChannelAdvisor Shoppable Media and Brand Analytics from CommerceHub

eCommerce acceleration platform MikMak announced recently that it has acquired  ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub. With the acquisition, the company plans to fuel its global expansion and commerce intelligence innovation.

CommerceHub is a commerce network which currently connects more than 40,000 retailers and brands worldwide “to transact more than $50 billion in gross merchandise value (GMV) annually”. MikMak says the acquisition will allow the company to extend its influential retail network into regions such as North America, EMEA, LATAM, and APAC, welcoming hundreds of new brands onto its platform. 

MikMak is a global software company that provides eCommerce enablement and analytics platform for multichannel brands. In February 2023, the company acquired French eCommerce enablement and analytics software company, Swaven, to expand its global reach into EMEA, APAC and LATAM. 

Wavecrest Growth Partners, Luminari Capital and VaynerMedia are among the company’s investors. 

“To thrive in today’s market, brands need deeper global commerce insights with more advanced tools to measure and monitor success,” said Rachel Tipograph, Founder and CEO of MikMak. “Our aggressive roadmap helps solidify our market position as a global leader in eCommerce enablement and analytics. Over the past six months, we acquired the global commerce platform Swaven, introduced our most comprehensive offering to date, and brought to market a reliable and grounded way to measure cross-retailer Retail Media performance. The addition of ChannelAdvisor’s Shoppable Media and Brand Analytics client roster, technology, and team further expands our capabilities to position our brand partners for long-term success in a constantly evolving and dynamic landscape.”

“We have had incredible success providing best-in-class commerce insights to customers via our Shoppable Media and Brand Analytics products. I’m confident that the addition of these products to MikMak’s roster is a great fit for them and our customers,” said Bryan Dove, CEO of CommerceHub. “This transaction unlocks new opportunities for our customers and brands with unparalleled reach, insights and analytics, while enabling CommerceHub to further enhance our market-leading products for retailers and brands with marketplace, drop ship, retail media and digital marketing solutions. We envision MikMak as a long-term partner for future collaborations that will continue to benefit our customers, partners and employees.”

Financial terms of the deal were not disclosed. 

Written by Maya Robertson


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