Instagram launches a test of creator subscription in the US

Mark Zuckerberg announced on Wednesday that Instagram has launched a test of subscriptions in the United States to help creators grow their recurring monthly income by giving subscribers access to exclusive content and benefits.  

As part of the test, a handful of creators in the United States will be able to set a monthly price of their choice and unlock a subscribe button on their profile. Once subscribed, users will be able to access creator’s subscriber-exclusive Lives and Stories. Creates will also see a subscriber badge next to comments and messages so they can easily identify their subscribers. 

While the feature will only be available to a limited number of US creators during this initial test, Instagram plans to expand access to more creators over the next few months.  

The company states that it would not collect any fees from creators on Instagram Subscriptions purchases until 2023 at the earliest, just like on Facebook Subscriptions. 

If you want to see Subscriptions in action, you can follow and subscribe to these creators: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.

Written by Maya Robertson


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