Google Play updates policy for blockchain-based apps and games

Google recently announced that it is updating its policy to open up new ways to transact with blockchain-based digital content in apps and games on Google Play. 

As part of the policy update, Google’s group product manager Joseph Mills stated that apps must be “transparent with users about tokenized digital assets” and developers can’t “promote or glamorize any potential earning from playing or trading activities.”

“For example, if an app or game sells or enables users to earn tokenized digital assets, developers must declare this clearly. And while tokenized assets are meant to build more enriched, immersive experiences, as an added user protection, developers may not promote or glamorize any potential earning from playing or trading activities,” Google said in a blog post. 

Apps that do not adhere to the Real-Money Gambling, Games, and Contests policy of Google Play or do not meet the eligibility conditions are also prohibited from accepting payment for chances to win prizes, including NFTs. “This includes, but is not limited to, offering mechanisms to receive randomized blockchain-based items from a purchase such as ‘loot boxes,’” Mills said.

As a small number of developers are testing out the new policy ahead of its widespread distribution to all developers on Google Play later this year, the company thinks customers will start seeing in-app and gaming experiences later this summer.

“At Reddit we believe in empowering our users by providing transparency and a responsible approach to blockchain-based digital content – like our Collectible Avatars. We partnered with Google to help update their policy, aimed at creating a level playing field that promotes user trust, and responsible usage of blockchain technology. By setting clear guidelines, we can ensure that our users make informed decisions while enjoying immersive experiences,” said Matt Williamson, Senior Engineering Manager, Reddit.

Google Play intends to collaborate with business partners in the future to enhance its support for blockchain-based apps, including secondary marketplaces.

“We really appreciate Google’s partnership in this collaborative effort to bring about innovation in this space and move these new economies forward. We think these new policies are steps forward for both players and developers alike and will positively impact the adoption of new technology while also protecting consumers.,” said John Linden, CEO, Mythical Games.