Epic launches self-publishing tools for Epic Games Store

Fortnite-maker Epic announced on Tuesday that it has launched new self-service publishing tools to allow game developers and publishers to make their titles available on its Epic Games Store in a much easier way.

Using the new tools through the company’s Epic Developer Portal, all developers can now build a ‘’Coming Soon’’ page, create game offers, test and rate their titles, submit their content for Epic’s review, and launch their titles on the marketplace which currently has more than 68 million monthly active users.

While Epic’s new self-publishing tools are free to use, developers will need to pay a submission fee of $100 per game, and meet the company’s certain requirements to get their titles on Epic Games Store.

Multiplayer games must support crossplay across all PC stores. Epic Games Store achievements must be enabled for all the games that onboarded after March 9, 2023. Age ratings are required, and certain types of content such as hateful or discriminatory; pornography and illegal content are not allowed. In addition, games must function consistently with the information developers provide on game pages, the company said.

Players spent $840 million in the Epic Games Store in 2021, and that dropped to $820 million last year. The marketplace currently offers only PC games, but the company recently said that it’s exploring launching the game store on Google’s Play Store.

A recent antitrust ruling in India now requires Google to allow third party app stores on the Play Store, however, Epic accused Google last month of not complying with the order, saying that it was ‘’adversely affected’’ as a result.