Apple unveils winners for the 2023 App Store Awards

Following a preview of the finalists earlier this month, Apple has officially disclosed the complete roster of App Store Award winners for 2023. 

AllTrails secures the coveted title of iPhone App of the Year, while Photomator claims the esteemed Mac App of the Year honor. Honkai: Star Rail is iPhone Game of the Year. The popular game was also voted as the best overall game on Google Play.

“It’s inspiring to see the ways developers continue to build incredible apps and games that are redefining the world around us,” said Tim Cook, Apple’s CEO. “This year’s winners represent the limitless potential of developers to bring their visions to life, creating apps and games with remarkable ingenuity, exceptional quality, and purpose-driven missions.”

Delve into the details below for a comprehensive overview of the winners spanning all platforms and categories in Apple’s prestigious awards.


  • iPhone App of the Year: AllTrails, from AllTrails, Inc.
  • iPad App of the Year: Prêt-à-Makeup, from Prêt-à-Template. 
  • Mac App of the Year: Photomator, from UAB Pixelmator Team.
  • Apple TV App of the Year: MUBI, from MUBI, Inc.
  • Apple Watch App of the Year: SmartGym, from Mateus Abras.


Cultural Impact Winners

According to Apple, the App Store Editors chose these apps based on their capacity to instigate positive change through apps and games.

Pok Pok from Pok Pok

Designed with inclusivity in mind, Pok Pok is a digital toy room for kids, offering a universal space for preschoolers of all backgrounds and abilities to play, explore, and see the world as one.

Proloquo from AssistiveWare 

An accessibility app pioneer for over a decade, AssistiveWare’s Proloquo is creating augmentative and alternative communication (AAC) tools that help the world communicate in new ways.

Too Good To Go from Too Good To Go

Too Good to Go enables users to minimize food waste by connecting them with restaurants and stores that have a surplus of unsold food at an affordable cost. 

Unpacking from Humble Bundle

Unpacking mixes meditative puzzles to create a soul-soothing triumph around familiar experiences of change and connection. 

Finding Hannah from Fein Games GmbH

Finding Hannah is a colorful coming-of-age, hidden-object game with inclusive and heartfelt tales that explores the power of healing and self-discovery.

Trend of the Year

Apple’s App Store Editors have designated “generative AI” as the trend of the year for 2023.

“Apps are a reflection of culture, and in 2023, generative AI captured users’ collective imagination with its evolution unfolding in real time. Apps started integrating AI throughout the year in a variety of ways. Although many features are still in their infancy, they gave users a chance to see, firsthand, the technology in action and come to their own conclusions about the benefits and risks. “

Since its launch in 2008, the App Store has burgeoned into a hub comprising 1.8 million apps. Attracting an average of over 650 million visitors weekly from 175 countries and regions, the App Store ecosystem facilitated $1.1 trillion in developer billings and sales in 2022.

Written by Sophie Blake


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