YouTube implements stricter measures against mobile third-party ad blockers

YouTube has intensified its efforts to combat the use of ad-blocking apps on mobile devices. Following its crackdown on ad blockers for web users in October 2023, the platform is now targeting third-party apps that attempt to bypass ads on its platform.

Unlike its overt approach on the web, where users were greeted with a clear pop-up prompting them to disable ad blockers before proceeding, YouTube’s strategy against third-party apps is more nuanced. Users accessing YouTube through such apps may encounter issues like buffering or receive error messages indicating that certain content is unavailable through the app.

A spokesperson for YouTube emphasized the importance of adhering to their terms of service, stating, “Our terms explicitly prohibit third-party apps from disabling ads as this undermines the ability of creators to monetize their content. Advertising revenue plays a crucial role in sustaining the platform and enables creators to continue producing high-quality content.”

YouTube asserts that it permits third-party apps to utilize its API only when they comply with the platform’s API Services Terms of Service. The company says the move reflects the platform’s commitment to maintaining a fair ecosystem for both creators and viewers.

Notably, YouTube has a history of taking action against apps that violate its policies. In 2022, it targeted “YouTube Vanced,” a popular third-party app known for its ad-blocking capabilities. Now, the platform plans to extend its crackdown to any app found infringing upon its terms.

YouTube’s stance underscores the significance of advertising revenue in sustaining its services and supporting creators worldwide. By enforcing stricter measures against ad-blocking apps, the platform aims to safeguard its ecosystem while ensuring that creators receive due compensation for their content.

Written by Maya Robertson


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