Paris-based Tempr announced that it has raised $5 million in funding from Adikteev, an app retargeting and cross-promotion platform.
Tempr is a Saas prediction and automation platform designed for mobile marketers enabling them to realize the full potential of their user acquisition operations and maximize their returns. The platform combines AI technology with APIs, which aggregate and pull data from clients’ mobile advertising partners, to develop high-accuracy revenue predictions. These predictions help advertisers optimize their budgets, bids, and creatives for their connected partners. They can all be pushed directly into the various marketing channels with the click of a button, eliminating manual processes.
Tempr’s vision is about shaping an automated and maximized mobile marketing industry, globally, said Cloé Dana, CEO of Tempr, in an interview with GamesBeat. Lots of the potential customers are game companies.
Launched earlier this year, Tempr has focused its efforts on the Europe, Middle East and Africa (EMEA) region. With the financing, the company plans to expand its platform to North America and grow its team.
“We’re very excited about our partnership with Adikteev; we believe they will help us significantly accelerate our growth and democratize the use of our innovative technology for mobile marketers worldwide,” said Dana.
“Having been in the predictive technology business for some time, Tempr.’s ethos lines up directly with our goals for our clients. We’re pioneers in the realm of predictive retargeting and we’re excited to have the opportunity to partner with an emerging leader in ad tech,” Adikteev said in a blog post announcing the acquisition.
“We are very excited to invest in Tempr. We have been very impressed by the achievements of the team and we share their vision of providing leading app developers with sophisticated predictive technologies,” said Xavier Mariani, CEO of Adikteev, in a statement. “With the recent changes within the mobile advertising ecosystem, it’s becoming more challenging for publishers to grow and scale UA budgets profitably.”