Netflix partners with Tilting Point for three mobile titles

US-based free-to-play games publisher Tilting Point announced that it has teamed up with Netflix to release three mobile games inside the video streaming app.

One of these titles is SpongeBob: Get Cooking, which was already launched this week along with the Desta: The Memories Between by ustwo Games. The title is based on the publisher’s popular game SpongeBob: Krusty Cook-Off, which received the Players’ Choice award at last year’s Mobile Games Awards and has garnered over 50 million downloads so far since its release in 2020.

The second title which will be available on the platform this autumn is Narcos: Cartel Wars Unlimited, a strategy game based on the Narcos series on Netflix which tells the story of American-Colombian drug lord Pablo Escobar. Just like SpongeBob: Get Cooking, Narcos: Cartel Wars Unlimited is also based on a popular Tilting Point game, Narcos: Cartel Wars. As reported by Bleedingcool, the game has been downloaded over 20 million times so far, bringing $60 million in revenue.

The publisher didn’t reveal the name of the third title, but according to Bleedingcool, it’ll be based on an unnamed Netflix series and developed in partnership with Canadian game developer Emerald City Games and released on Netflix next year. 

“Our guiding principle is to find every way to maximize a game’s reach to new audiences, geographies and platforms, so for us to expand the possibilities for our games through this partnership with Netflix is an incredibly exciting moment,” said Kebin Segalla, the Founder and CEO of Tilting Point.

“We diversify and publish games on multiple platforms and services, depending on where they fit best, and we know that mobile games like ‘SpongeBob: Get Cooking,’ ‘Narcos: Cartel Wars Unlimited,’ and more that are in development are all perfect matches and will provide incredibly rewarding experiences for Netflix members,” he added.

While recent data from Apptopia revealed that 99% of Netflix subscribers have yet to try its mobile games on the platform, the company seems to be upbeat about its entry into the gaming business. It has released over 20 mobile games so far, and plans to bring this number to over 50 by the end of this year. Earlier this week, it also launched a game handle feature to allow users create their unique public usernames to use while playing the titles.

Also Read: All Netflix Video Games You Can Play Today

To help its gaming unit, Netflix acquired many game studios including Next Games, Boss Fight Entertainment, and Oxenfree developer Night School Studio. Earlier this week, the company announced that it’s now building an internal games studio in Helsinki, Finland.
‘’These four studios, each with different strengths and focus areas, will develop games that will suit the diverse tastes of our members,’’ said Amir Rahimi, the VP of Game Studios at Netflix.