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Gamelight, the AI-powered user acquisition platform for mobile games, has been named the #1 rewarded source globally in the latest AppsFlyer Performance Index, with notable success in Asia. In Japan and South Korea, two of the world’s largest mobile gaming markets, Gamelight achieved Top-2 rankings for Casual gaming across all media sources. This recognition highlights Gamelight’s rapid growth and its strong impact on mobile marketing in these regions.
Dominating the Casual Gaming Market in Japan and South Korea
The AppsFlyer Performance Index is a trusted industry benchmark that ranks the top-performing media sources each year. Gamelight’s rise to the Top-2 spot for Casual gaming in Japan and South Korea’s ranking shows the platform’s ability to adapt its approach to meet the needs of game publishers in these dynamic markets. Gamelight’s advanced AI-powered algorithms allow game publishers to connect with users likely to engage, boosting retention rates and lifetime value (LTV).
This achievement in Japan and South Korea is a major milestone for Gamelight, strengthening its reputation in Asia and further supporting its growth as a top mobile marketing platform. With its strategic expansion into Japan and South Korea, Gamelight shows it can adapt rewarded UA strategies to diverse gaming cultures while delivering consistently high-quality results for game publishers.
Gamelight’s Influence on Rewarded UA
Since its launch, Gamelight has played a key role in advancing rewarded UA from a secondary channel to a primary strategy for game publishers, especially thanks to its innovative AI approach. Gamelight’s powerful AI algorithm meticulously analyses user behaviour and preferences, allowing the platform to deliver highly targeted and effective campaigns. This AI-powered precision targeting matches users with games they’re most likely to enjoy, boosting retention rates and maximising lifetime value (LTV).
By prioritising key performance indicators (KPIs) like return on ad spend (ROAS), long-term retention, and LTV, Gamelight consistently drives outstanding results, providing its partners with a competitive advantage in user acquisition and revenue growth. The company’s influence has also expanded iOS’s presence in the rewarded marketing space, inspiring other companies to adopt similar strategies in global markets.
Final thoughts: Leading the Way in Japan and South Korea’s Mobile Marketing Landscape
With its Top-2 ranking in Japan and South Korea for Casual gaming and its global #1 status as a rewarded source, Gamelight has established its position as a top mobile marketing platform. As rewarded UA continues to evolve, Gamelight’s influence in Asia is helping publishers achieve high quality user acquisition at scale, setting the stage for continued success in the region’s thriving mobile gaming market.
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