Israeli game content platform Edge announced that it has raised a $30 million Series A funding round led by Corner Ventures, with participation from existing investors Playtika, Stardom Ventures, and AnD Ventures.
Founded in 2021 by Asaf and Omri Gazit, Edge’s platform enables players to clip their most exciting gameplay moments and turn them into standalone game units called ‘Playables. When Playables are shared on the platform, viewers are able to click the ‘start playable’ button to jump right to that captured moment of the game and play it as they wish on their own gaming system. They can then replay that segment themselves to create their own outcome as many times as they wish.
Aiming to expand the scope of Playables with the money raised, Edge also plans to offer plug-and-play adoption by game companies while organically growing its user base and creators’ economy.
“We’ve built the Edge platform to unlock for the first time the ability to participate in each other’s most exciting gameplay moments,” said Asaf Gazit, co-founder and CEO at Edge. “This creates an important new opportunity to form a genuine connection with other gamers. Rather than just watching from the sidelines as a spectator, ‘Edgers’ (Edge users) can enter, play, and control the content directly to create their own experiences.”
With the close of its Series A, Edge has a total funding of $42 million.