Codeless AI infrastructure firm Pixis raises $85 million

Pixis, a codeless AI infrastructure company for brands to enhance performance marketing, has raised $85 million in its series C1 funding round led by Touring Capital. 

The latest funding round brings the company’s capital raised to $209 million. Grupo Carso, General Atlantic, Celesta Capital and Chiratae Ventures also participated in the round. 

For growth marketing, Pixis provides accessible AI technologies. Targeting, in-flight performance optimization, and generative AI capabilities are all part of its product line. The company’s codeless AI infrastructure delivers more than 200 proprietary AI models that provide marketers with robust plug-and-play AI products – from campaign optimization to creative asset generation – without having to write a single line of code.

The company plans to use the funding to expand its AI skills, accelerate international growth, engage in R&D to perfect and introduce a creative studio powered by generative AI, and create strategic business partnerships.

“This is shaping up to be an exciting year for Pixis as we welcome Touring Capital as investors; the Touring team have been important thought partners over the years and we are delighted to announce our new partnership. With this capital raised, we will continue to concentrate on strategic channel partnerships with renewed vigour, and invest heavily in our R&D efforts,” said Shubham A. Mishra, co-founder and CEO, Pixis.

Recently, Pixis unveiled its creative studio, equipped with AI capabilities that let marketers immediately produce photorealistic creative assets—including 3D photos and videos—by only short text instructions. The creation of creative assets incorporates contextual campaign data because the creative studio is tightly integrated with Pixis’ marketing campaign optimization capabilities.

“This year also saw a significant expansion of Pixis’ AI infrastructure with the company having achieved its goal of building 200 AI models. Along with having successfully beta-tested their generative AI-powered creative studio, they have also released products for cross-platform growth marketing that are proving to be game-changers in the market. Additionally, the company has also begun live deployments of its AI-powered solutions for B2B companies,” the company said in a blog post announcing the funding round.