Creative data platform CreativeX announced that it has raised $25 million in a Series B funding round led by Guggenheim Capital, with contributions from Beringea, Conviction, and the Brandtech Group.
The latest round brings the total amount CreativeX raised across three funding rounds to date to $35 million.
CreativeX offers a creative data platform that automatically analyzes all of a brand’s in-flight and pre-flight image and video content to determine how that content stacks up relative to industry best practices – as well as the brand’s own creative criteria for success. It aims to give marketers a customizable global view into everything ranging from creative quality to the representation of people in their ads.
“Marketers are waking up and recognizing their creative for what it is: a major untapped competitive advantage to drive media efficiencies and long-term brand growth. CMOs are responding to the overwhelming research surrounding the impact of creative by launching Centers of Creative Excellence and rebuilding their insights and production capabilities to scale content production in a data-backed way,” said Anastasia Leng, Founder and CEO.
Launched in 2015, CreativeX technology is now used by more than 30 of the world’s largest advertisers such as Facebook, Amazon, and Google and supports creative decision-making in more than 5,000 brands, 1,000+ agencies and 130+ markets.
“CreativeX is committed to solving the industry’s most complex problem – how to optimize the creative element to build effective marketing,” said Evan Cummins of Guggenheim Investments. “We are excited to support CreativeX as it shapes the fast-evolving space of data-empowered creative excellence.”
CreativeX will use the funding to broaden its offering beyond social media to cover display, ecommerce, and TV. The company also plans to launch new measurement capabilities, including Deeper Creative Insights, API Expansion, and Data Portability.