Axis and Gravite forge partnership to enhance in-app monetization

Programmatic advertising platform Axis has officially entered into a strategic partnership with Gravite, a prominent player in in-app ad monetization. The collaboration aims to significantly boost ad revenue for publishers while providing advertisers with more precise targeting capabilities. The new alliance will allow both companies to leverage their strengths to create better advertising experiences and drive superior performance.

Gravite, recognized for its advanced SDK technology and vast in-app inventory, offers access to premium advertising sources. This complements Axis’s mission to provide advertisers with high-quality, targeted ad placements. By utilizing Axis’s demand-side platform, the partnership will enable Gravite’s inventory to be better monetized, ensuring that advertisers connect with highly engaged audiences and achieve measurable results.

As part of the agreement, Gravite becomes one of Axis’s direct trading partners, granting it access to a range of premium inventory sources, exclusive partnerships, and tailored integration options. Advertisers who use Axis’s platform will also benefit, gaining access to Gravite’s extensive inventory. The collaboration promises to streamline the advertising process, allowing for more efficient delivery of ads and improved outcomes for both publishers and brands.

Ann Tarasewicz, CEO of Axis, expressed excitement about the partnership, stating, “We are thrilled to join forces with Gravite, a company well-regarded for its cutting-edge technology and premium inventory. Their direct SDK and first-party connections align perfectly with our demand. This partnership enables us to offer a more efficient solution that enhances both advertising performance and client satisfaction.”

Gonzalo Penas, head of demand partnerships at Gravite, shared similar enthusiasm, noting, “Working with Axis allows us to scale our inventory monetization efforts. Our technology has always been focused on maximizing monetization opportunities for publishers, and Axis’s capabilities are in sync with our goals. Together, we believe this collaboration will unlock new growth potential for both advertisers and publishers.”