The custom offer codes, which were first announced in September last year, is finally available for developers. Developers can now create custom codes in App Store Connect – each with a unique name.
Subscription offer codes allow app developers to give their users a free or discounted price for a limited duration for an auto-renewal subscription. Previously, Apple only offered randomly generated one-time use discount codes, meaning the developer had to generate one code for each person.
While one-time codes continue to be available, Apple believes custom codes will make it easier to “acquire, retain, and regain subscribers.” Those codes can be redeemed by multiple users through a direct URL or within an app on iOS 14.1 or iPadOS 14 or later.
If you want to learn how to set up custom offer codes, here you can find the detailed guide Apple provided. The company states that you can create codes for a maximum of 150,000 redemptions per app, per quarter.
In use of the custom code, ideal for large campaigns that require mass distribution, developers are allowed to set a maximum redemption limit and can choose whether or not to set an expiration date.