Sophie Blake
Yahoo DSP has joined forces with ad security solution GeoEdge to enhance the safety and quality of advertisements across its digital landscape. The strategic partnership integrates GeoEdge’s sophisticated ad protection service, ensuring that Yahoo DSP’s ad creatives remain free from malware, sensitive content, and various digital threats.
As online advertising faces growing security challenges, Yahoo DSP’s partnership with GeoEdge aims to preemptively block malicious code, misleading ads, and politically charged or high-risk content, ultimately creating a more secure experience for Yahoo’s vast user base worldwide.
Giovanni Gardelli, Yahoo DSP’s Vice President of Ads Data Products, emphasized the role of security in Yahoo’s advertising strategy, highlighting GeoEdge’s role in upholding trust. “Security and user trust are foundational to our mission at Yahoo DSP. By integrating GeoEdge’s ad security solutions, we’re ensuring that harmful ads are prevented from reaching our users, thereby maintaining a trusted and secure environment for our advertisers and publishers.”
Through this collaboration, Yahoo DSP meets high standards for ad quality and security across the entire digital advertising supply chain. GeoEdge’s technology enables Yahoo to detect and block deceptive ad practices used by threat actors, while supporting Yahoo’s brand safety features such as IAB category filtering and creative language identification. This enhances advertiser confidence and empowers Yahoo’s publisher partners to deliver campaigns in a controlled and compliant environment.
Amnon Siev, CEO of GeoEdge, remarked on the benefits of this collaboration, saying, “Our partnership with Yahoo DSP is about setting a new standard for ad security in today’s digital marketplace. By preventing malicious campaigns from entering Yahoo’s DSP and SSP networks, we’re fostering a seamless and secure ad experience that benefits everyone in the ecosystem—users, advertisers, and publishers alike.”
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