Yahoo and Taboola close 30-year exclusive commercial deal

American tech company Yahoo and Israeli content discovery & native advertising platform Taboola announced that they’ve closed their 30-year exclusive commercial deal, which was first announced in November 2022.

The deal will see Taboola become an exclusive native advertising partner for all of Yahoo’s digital properties, which have around 900 million monthly active users around the world. Combining Yahoo’s power with its over 9,000 publisher partners and 500 million active users will also offer ‘’brands massive scale to reach consumers in Yahoo’s trusted editorial environments, while also providing greater contextual data to reach consumers,’’ the company said in a statement.

“We’re excited to officially embark on this journey with Yahoo,” said Taboola’s Founder and Chief Executive Officer Adam Singolda. “This is a pivotal moment in our mission to build an even larger open web company outside the walled gardens, using massive scale contextual segments from Taboola’s reach of 500M people a day, and Yahoo reaching almost 900M people a month. As part of our combined journey with Yahoo, I’m excited to invest in big areas of focus for us such as eCommerce and Header Bidding.’’

As part of the agreement, for which Yahoo agreed to buy a 24.99% stake in Taboola, Yahoo’s Chief Financial Officer Monica Mijaleski has joined Taboola’s board.

“I look forward to joining Taboola’s board as we embark on this game-changing partnership,” said Mijaleski. “Together, we will leverage our strengths and resources to create new opportunities for the evolving digital advertising ecosystem. I am excited to work closely with Adam and the Taboola team to achieve our goals, and unlock the potential of premium, native advertising on the open web for brands, publishers and consumers.”

The companies said that they would organize an investor event on March 1 to disclose further details regarding the agreement.