San Francisco-based mobile ad network Vungle announced today it has acquired Algolift, an automated user acquisition platform for mobile advertisers, for an undisclosed price.
Following the acquisition, Andre Tutundijan and Dmitry Yudovsky, cofounders of Algolift, will join Vungle, as well as the whole AlgoLift team. The team will continue to work out of its LA office.
With this acquisition, Vungle aims to adapt to IDFA changes to let its customers “continue acquiring high-quality users at scale with minimal impact.”
“At Vungle, we have been preparing for a world without device IDs as user privacy has become an increasingly important trend – GDPR (Europe’s privacy law), CCPA (California’s privacy law), increasing LAT (limited ad tracking) rates, etc. We have built a platform that leverages contextual signals and we’ve invested in technology that performs in a privacy-friendly environment. Vungle’s acquisition of Algolift extends our contextual product suite. The Algolift team has developed probabilistic solutions that will allow marketers to continue acquiring high-quality users at scale with minimal impact.” Vungle CEO Jeremy Bondy said in a statement.
AlgoLift is an automated ROAS optimization engine for gaming and non-gaming app developers such as Jam City, Digit, Zynga, Take-Two Interactive, and Headspace.
“At AlgoLift, we are very proud to have built an industry-leading LTV and optimisation platform to help our clients maximise ROAS and operate at the cutting-edge of marketing technology,” said Tutundjian and Yudovsky, cofounders of AlgoLift. “We couldn’t be more excited to join Vungle’s team to now bring a joint solution of leading-edge technology to the mobile ecosystem.”