San Francisco-based mobile ad tech company Vungle has agreed to acquire influencer marketing platform JetFuel for an undisclosed sum. The financial terms of the deal were not disclosed but Vungle CEO Jeremy Bondy said that it’s the largest deal Vungle has done so far.
The deal is Vungle’s fourth acquisition in the last seven months. In late May, the company acquired mobile ad creative technology company TreSensa Technologies. It bought automated user acquisition platform Algolift in October and mobile gaming analytics company GameRefinery in March.
“During our conversations, it became clear that there’d be huge benefits to pairing up with an ad tech leader like Vungle. There’s a lot of similarities between our businesses,” said Tim Lenardo, CEO of JetFuel.
“Many of the problems we’re solving in influencer marketing now are the problems that they’ve spent the past 10 years solving in mobile. It’s amazing how closely Vungle’s capabilities line up with our product roadmap! Tapping into their expertise will supercharge our development and drive further differentiation in how we can serve our customers.”
San Francisco-based JetFuel, which was founded in 2018 by two former Facebook engineers, has a network of over 15,000 verified influencers, with a combined reach of more than 4 billion Instagram followers, 1.5 billion TikTok followers, and 100 million daily Snapchat views.
“JetFuel brings strong technical expertise and commercial success in social media and influencer marketing, creating a unique and valuable extension to our performance marketing platform that will empower not only our current customers but the next generation of digital entrepreneurs,” said Jeremy Bondy, CEO of Vungle. “We’ve been in awe of the company’s innovative, market-leading platform and the forward-thinking vision that makes the combination of Vungle and JetFuel so natural.”