Triton Digital partners with Amazon Publisher Services for interactive audio ads

Triton Digital, an SSP under iHeartMedia, has recently unveiled an integration with Amazon Publisher Services to empower advertisers to purchase interactive audio ads via the Amazon DSP on streaming audio platforms. 

The integration specifically facilitates the display of Amazon Ads’ unique interactive audio ads on Alexa-enabled devices across both shared APS and Triton Digital publishers. This marks a significant leap in providing an immersive advertising experience for listeners and concurrently amplifying inventory monetization opportunities for publishers. 

The interactive audio ads, pioneered by Amazon Ads, enable users to engage with ads dynamically. Users can request additional information through email or push notifications, set reminders, or even add products to their Amazon shopping cart, all while remaining within the immersive realm of streaming audio content. 

The Triton Audio Marketplace, boasting over 100 billion audio impressions monthly, stands as one of the largest pools of audio audiences. The newly announced integration aims to enable marketers and agencies to transact across diverse audio inventory types. It leverages Amazon DSP’s proprietary audience signals, empowering advertisers to forge deeper connections, while publishers benefit from solutions to enhance inventory monetization. 

“Amazon has had a long-lasting impact in the advertising space, introducing new ad formats and delivery vehicles that have transformed the audio industry,” said John Rosso, President and CEO, Triton Digital. “We’re delighted that APS has invited Triton Digital technology to provide interactive audio ads to shared publishers and are confident in its enhancement of the listener experience.”

“We’re excited for publishers that use Triton Digital and APS to make their quality content more easily available to advertisers using Amazon DSP,” said Steve Rabuchin, VP of Third-Party Supply at Amazon Ads. “We look forward to learning more about how audiences engage with interactive audio ads, which will enable listeners to respond to advertisements without being distracted from the stream.”

Written by Sophie Blake


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