PMG announced recently that it has acquired Camelot, an independent media and marketing agency with a focus on video, OTT, and CTV.
As part of the acquisition, which is PMG’s first since its founding 13 years ago, Camelot will become part of the marketing and technology company. PMG’s CEO and Founder, George Popstefanov, believes that Camelot perfectly aligns with PMG’s strong emphasis on customer-centricity.
Pioneering the media and marketing landscape for four decades, Camelot Strategic Marketing & Media is an independent agency headquartered in Dallas. It boasts a team of over 150 professionals spread across various U.S. cities, including New York, Los Angeles, and Baltimore.
“As the landscape evolves rapidly, customers require agency partners that deliver a data-informed, tech-enabled, integrated solution obsessed with outcomes, not outputs. The acquisition of Camelot brings advanced expertise in CTV, OTT, traditional media, and measurement to further PMG’s full-funnel, fully integrated model,” he said. “Camelot has built an unrivaled video practice leading the industry. Their commitment to innovation and furthering the video industry is well aligned with PMG’s technological advancements, automation, and innovation.”
The process of integrating the companies starts right away, with the timing of specific collaborations and enhancements determined by the requirements of PMG clients. George Popstefanov will lead the combined organization as CEO, guiding the vision and aspirations of nearly 700 PMG team members worldwide.
“With the addition of nearly 160 Camelotians, PMG continues to invest in transformation that drives material impact for our customers across media, strategy, analytics, creative, all enabled by technology. Our customers push us daily to help them solve their biggest business challenges. Our commitment to heightened accountability and driving business impact has allowed PMG to work side-by-side with the C-Suite of top brands to transform for the future,” said Popstefanov.
The financial terms of the deal were not disclosed.