MobileFuse expands partnership with LiveRamp

In-app, CTV, and DOOH advertising platform MobileFuse announced that it has expanded partnership with the data collection platform LiveRamp to allow its publisher partners to benefit from higher fill rates. 

LiveRamp provides Authenticated Traffic Solution, connecting the first-party data of publishers and marketers through RampID, the company’s privacy-compliant identifier. With this solution, publishers can create authenticated audiences at scale, making them addressable and measurable, according to LiveRamp.

“With this partnership, MobileFuse publishers have already seen as high as a 303% increase in monetization when RampID is present. Additionally, requests with RampID correspond to a 317% increase in fill rate,” MobileFuse said in a blog post.

Founded in 2009, MobileFuse is based in New York City and maintains offices across the United States. “We are determined to become one of the largest providers of unique IDs, and to ensure our partners have what they need to reach critical business objectives,” said Ken Harlan, founder and CEO of MobileFuse. “Implementing LiveRamp’s Authenticated Traffic Solution does just that, ensuring partners can confidently deliver personalized experiences to consumers while keeping up with real-time privacy and consent changes.”

San Francisco-based data collaboration platform LiveRamp acquired data clean room software provider Habu for $200 million earlier this year.