Mobile ad tech startup Branch announced that it has raised $300 million in new funding at a valuation of over $4 billion. The latest funding round was led by existing investor NEA.
The company plans to use the funding to double down on its product investments to solve new ecosystem challenges, while also delivering on its “commitment to the protection of user privacy”.
Founded in 2014, Branch provides a mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels.
Palo Alto-based company had raised $125 million at a $1 billion valuation in September 2019.
“Our new valuation (more than double any traditional MMP in the industry) shows the confidence from the market — and belief from our investors — in the need for a bridge across all the chasms in mobile that break experiences and prevent measurement.” said Branch co-founder and CEO Alex Austin.
Branch, whose customers include the likes of Reddit, BuzzFeed, Airbnb, and Instacart, has been selected by over 100,000 mobile brands and directly reaches more than 3 billion users around the world, Austin says.