Customer engagement platform MessageGears announced that it has raised $62 million in a funding round led by Long Ridge Equity Partners. The funding round, which brings the total amount of funding the company has received so far to $80 million, also saw participation from Argentum Group and Atlanta Ventures.
Founded in 2011 by Dan Roy, Michael Robinson, and Taylor Jones, MessageGears provides enterprise marketers with a platform to let them leverage zero- and first-party data to interact with customers in personalized ways across email, SMS, and other channels.
The company says it overcomes the latency, flexibility, and other limitations that large enterprises face when using competing marketing clouds or customer engagement platforms by directly accessing brands’ data vaults as opposed to depending on cloud data syncs.
The company plans to use the funding to bolster its mobile channel capabilities, to expand its global presence, and to explore acquisition opportunities. MessageGears has worked with brands like T-Mobile, Rakuten, Expedia, and OpenTable.
“This is an exciting time for marketers. Over the next few years, we are going to see a continuing wave of enterprise B2C brands investing in moving their first-party customer data to a modern data warehouse like Snowflake and AWS,” said Roger Barnette, CEO of MessageGears. “MessageGears is the only platform that can help those marketers capitalize on that investment and fully use their data in their customer engagement programs. This funding will help us bring our vision and platform to benefit more global brands.”
Alongside the funding round, Angad Singh from Long Ridge Equity Partners has joined MessageGears’ Board of Directors.
“At Long Ridge, we’ve long understood that enterprise brands have immense amounts of data about their customers. The challenge has been accessing the data within their marketing tech stack,” said Singh. “Given our thesis on the space, we were incredibly excited by MessageGears’ unique, warehouse-native approach to data. It allows enterprise brands to operate with complete data security and flexibility while delivering real-time, highly-personalized experiences to their customers.”