Cordial, the cross-channel marketing and data management platform, has raised $50 million in Series C funding round led by NewSpring, bringing its total funding to $85 million. ABS Capital also participated in the round.
Founded in San Diego, CA, Cordial allows companies to access first- and zero-party data to engage customers in highly personalized ways across email, SMS, mobile app, and other channels. The company says its clients have witnessed a 250x ROI by using the platform. Its customers include brands such as Revolve, Forbes, Backcountry, and Purple.
The company plans to use the funding to expand its global presence and bolster its product offerings.
“The fundamentals of customer engagement have radically shifted. If marketers are not connecting all of their data to marketing execution they are at a significant disadvantage. Cordial gives marketers the technology and tools to use customer and business data for hyper-personalized messaging in real-time, in one platform, ” said Jeremy Swift, CEO and co-founder of Cordial. “We created Cordial with great intention, building for this new horizon of customer engagement. Cordial gives marketers the ability to use data to engage customers in ways that legacy Marketing Clouds and next-generation providers simply cannot. This new capital allows us to create even more ways for enterprise marketers to deliver outsized value to their customers while continuing to transform our category.”
Alongside the funding round, NewSpring Growth Partner Brian Kim will join Cordial’s board of directors and ABS Capital Partner Bion Ludwig will serve as an observer on its board of directors.
“Cordial stands out in its ability to consistently deliver value to marketers in need of a dynamic answer and all-in-one solution for personalization and automation,” said Kim. “Cordial offers what other solutions lack in breadth, scalability, and enterprise-grade support, truly partnering with marketers to make the most of their first- and zero-party data. We are excited to partner with Jeremy, Cordial’s leadership team, and our co-investors as the company continues to redefine customer engagement.”