Linktree acquires link-in-bio platform Koji

Australia-based Linktree has officially acquired competitor Koji from GoMeta, its parent company, in a strategic move to fortify its position in the link-in-bio landscape. Financial terms of the deal were not disclosed. 

Linktree has declared that Koji’s link-in-bio product will be discontinued effective January 31, 2024. To ease the transition for Koji users, Linktree is offering a three-month trial of its Pro plan. However, details regarding tools for creators to migrate their Koji data remain unclear.

Expressing enthusiasm for the integration, Linktree welcomed Koji users to its community and affirmed its dedication to evolving the link-in-bio category. 

“We’re thrilled to welcome Koji users to the Linktree community and are excited to continue to innovate on the category we created. We’ll continue to work closely with our Linkers — and new Linkers coming from Koji — to meet their needs and evolve the link-in-bio category as we build the most impactful platform for anyone looking to consolidate, grow and monetize their audience online,” Linktree said in a blog post. 

GoMeta, the parent company of Koji, was founded by Dmitry Shapiro and Sean Thielen in 2016. Koji was initially launched as a link-in-bio platform in March 2021, securing $36 million in funding. In its earlier iteration, Koji empowered non-technical developers to create “mini apps on the web,” later transformed into templates on the link-in-bio platform. Koji boasted a user base of over 700,000 creators.

This marks Linktree’s second notable acquisition in the link-in-bio space this year. In June, the company acquired Bento, a link-in-bio startup backed by Sequoia. The entire Bento team joined Linktree as part of the deal, and Bento’s product continues to be operational, although Linktree has not disclosed its future plans for the acquired product.

With a funding history exceeding $165 million, Linktree claims a user base of 41 million globally. Throughout the year, the company has introduced new integrations with social networks such as Threads and Snapchat. Monetization options have expanded, featuring innovations like “Buy me a gift.” Additionally, Linktree collaborated with SendOwl to facilitate creators in selling audiobooks, videos, images, software, memberships, exclusive events, and courses.