Last Week’s Top Mobile Marketing Reads: 2 – 8 November 2020

Welcome back to “Last Week’s Top Mobile Marketing Reads series that recap the most read industry news on gaming, business of apps, and mobile advertising. 

Last week, Finland-based game developer Rovio reported a revenue of $74.8 million with a 9.2% year-over-year decrease in Q3, while Zynga reached the highest revenue in its history in the third quarter with revenue of $503 million. By the end of the last week, Take-Two Interactive confirmed that it is in talks to acquire UK-based game publisher and developer Codemasters for $973.8 million. 

When it comes to gaming, Honor of Kings hit 100 million daily active users, while Niantic’s popular location-based adventure title Pokémon GO has generated close to $4.2 billion in player spending globally. 

Last week, the TikTok community scored another legal battle in TikTok’s fight against Trump’s ban of its video sharing app in the United States. U.S. District Judge Wendy Beetlestone issued a temporary injunction on Friday blocking the TikTok ban in response to a motion filed by three popular TikTok creators with millions of followers, Douglas Marland, Cosette Rinab, and Alec Chambers. 

PUBG Mobile plans to return to India, sources say

PUBG Mobile, which Tencent officially shut down last week in India due to Indian government’s ban, is plotting to return to India, two sources familiar with the matter told Techcrunch. 

WhatsApp rolls out “disappearing messages” which vanish after 7 days

WhatsApp rolled out a new feature that lets users mark messages including photos and videos to disappear after 7 days. With the new feature, in a one-to-one chat, either person will have a chance to turn disappearing messages on or off, while, in groups, admins will have the control.

Among Us Will Get An Account System By December 2020

InnerSloth, the developer of the popular multiplayer social deduction game Among Us, has announced that the game will get an account system as early as next month. 

”We’re hoping to get accounts into the game by December. This will allow players to report accounts that are toxic and/or hacking. They may be a bit barebones at first but things like friends lists will also come at a later date after launch.”

Meditation app Calm sponsored CNN’s key race alerts, spurred social buzz

The popular meditation app Calm sponsored CNN’s key race alerts throughout the election night with a “brought to you by” graphic featuring its logo, Adweek reported. 

Spotify Will Let Artists Boost Their Songs And Get Paid Less In Exchange

Spotify has released a blog article and announced that it’s going to a new tool which will allow artists and labels to boost their songs by identifying their priorities, and get paid less in exchange. 

”To ensure the tool is accessible to artists at any stage of their careers, it won’t require any upfront budget. Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalized listening sessions where we provided this service.”

Written by Sophie Blake


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