Maya Robertson
InMobi today announced that it has signed a definitive agreement to acquire Appsumer, UK-based performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights.
Financial terms of the deal were not disclosed.
Founded in 2015 by Shumel Lais and named as one of the UK’s Top 100 companies, Appsumer’s client portfolio includes Miniclip, Picsart, and Viber. The company’s platform offers marketers no-code integrations with more than 100 marketing channels, customizable dashboards for clients to build and track goals and KPIs, and daily processing of marketing data for more accurate measurement and informed decision making.
Appsumer has raised $5 million to date from investors like Galvanise Capital, M&C Saatchi Mobile’s James Hilton, Uptime App’s Jon Claydon and SyndicateRoom, among others.
“Joining forces with InMobi potentially represents an exponential growth path for our pioneering technology,” said Lais. “I’m excited that Appsumer has the opportunity to get into the hands of even more developers and marketing teams worldwide to leverage our best of breed offering, making it the default home for growth marketing.”
Although Appsumer will continue to operate as an independent entity under the InMobi banner, its teams will join InMobi to further develop and support the analytics and automation offering.
“Appsumer brings a next-generation approach for advertisers to better understand the efficacy of their marketing efforts across multiple channels that growth marketing teams employ daily,” said Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Marketing Solutions. “The solution makes it easy to map all mobile performance media investment to business outcomes; Shumel and his team are well-known industry leaders and visionaries in their field and will play an instrumental role in driving InMobi’s next wave of growth and innovation.”
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