Paris-based app re-engagement and cross promotion platform Adikteev announced on Wednesday that it has partnered with US-based video game commerce company Xsolla to offer mobile game developers ‘’the ability to take their games to the web and market directly to their consumers.’’
‘’We couldn’t be happier to be teaming up with a leader in the gaming app monetization space, said Adikteev CEO Xavier Mariani. ‘’Xsolla is already offering direct-to-consumer solutions that help mobile game partners to become more scalable and profitable. We’re excited to launch the first campaigns and provide app developers with a groundbreaking solution to help them increase profitability.”
Founded in 2005 by Albert Donahue and Alexandr Agapitov, Xsola’s Web Solution which was launched in December last year promises an increase of up to 40% in mobile game developers’ revenue, by offering them various tools and services and enabling them to sell in-game items and currencies. The company said that the new partnership will help them overcome common challenges faced in app retargeting and user acquisition.
“By working with Adikteev, the leader in performance marketing and retargeting. Xsolla will be able to help mobile game publishers maximize the LTV of their users by retargeting them to purchase special offers from the mobile game’s web shop,” said Xsolla’s President Chris Hewish.”The partnership will boost the likelihood of users purchasing the game while enabling the developer to acquire new users at a more cost-effective spend per user as compared to the app stores.”
Earlier this year, Adikteev also made a $5 million investment in Paris-based mobile advertising and user acquisition company Tempr.