Roku partners with Spaceback to bring free CTV creative to advertisers

Roku has announced a strategic partnership with Spaceback, a social CTV ad creative company. The collaboration aims to enable advertisers using Roku Ads Manager to transform their social media content into premium TV ads for free, lowering the barriers to entry for high-quality TV campaigns.

The initiative simplifies the process for brands, allowing them to take existing video content from platforms like TikTok, Instagram, Facebook, X, and Pinterest and seamlessly adapt it for the big screen. According to Dan Lapinski, Roku’s Head of Ads Manager Product Marketing, this partnership removes the hurdles of cost and production, empowering brands to focus on storytelling and audience engagement. “This initiative makes it easier than ever for brands to get on the largest screen in the home,” said Lapinski. “We’re thrilled to partner with Spaceback to deliver high-quality ad creative built for TV at no cost to advertisers.”

Through Q1 2025, Roku will cover the creative fees for advertisers who run campaigns utilizing Spaceback’s platform via Roku Ads Manager. This offering has already shown promising results, as demonstrated by Go Fast Campers (GFC), a brand specializing in transforming trucks into campers. GFC leveraged Spaceback’s tools to repurpose its social media content for CTV, yielding a significant boost in audience engagement.

“Connected TV was a game-changer for GFC,” shared Robert Fowler, the brand’s Director of Sales and Marketing. “Visitors stayed on our site three times longer compared to other paid media. The process of repurposing social creatives for CTV was seamless, and the results exceeded our expectations. It was a minimal lift for our team, yet it delivered exceptional performance.”

The partnership also highlights the potential of social CTV to amplify campaign effectiveness for advertisers at any scale. Spaceback’s CEO and Co-Founder, Casey Saran, praised the collaboration for eliminating creative obstacles. “Roku amplifies the value of Social CTV, making it accessible to advertisers at any scale,” he said. “This partnership empowers brands to maximize their social content on a new medium – at no additional cost.”