Sophie Blake
Elon Musk-owned Twitter has expanded its premium subscription plan Twitter Blue to more than 20 European countries, including Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Romania, Slovakia, Slovenia and Sweden.
With the new expansion, the Blue plan has now been made available in a total of 35 countries around the world.
Twitter first launched the tier in November last year, after billionaire Musk completed his acquisition of the social media company for $44 billion. However, the company halted sign-ups soon after many accounts impersonated others and made it look real thanks to their paid verification badges.
Twitter then launched the updated version of the service on iOS in December with multi-colored badges to prevent impersonators. Android users in available countries gained access to it a month after that.
Meanwhile, the plan costs $8 per month when bought on Twitter’s website, but $3 more expensive than that when purchased through the company’s Android and iOS apps, due to Google and Apple’s controversial in-app purchase cuts.
At the time of the service’s relaunch on Android, the company also introduced an annual plan that costs $84 instead of $96. The pricing for Android and iOS is $114.99, which is nearly $17 cheaper than when you pay for it every month for a year.
While Elon Musk has been quite consistent about Twitter Blue despite the criticism it has drawn, the plan has reportedly lured only 290,000 subscribers who are willing to pay to get a verification badge and access to features like tweet editing, 4,000-character tweets, and two factor authentication via SMS.
But it still appears to have inspired Meta, which began rolling out its similar paid plan ‘’Meta Verified’’ to Facebook and Instagram users last week.
Twitter’s Blue expansion comes days after the company reportedly laid off 200 more employees.
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