Programmatic Media Buying

Programmatic Media Buying, also known as programmatic advertising, is about buying and selling ad spaces automatically. Publishers and advertisers use programmatic media buying platforms with machine learning to serve ads and to buy ad spaces. 

Types of Programmatic Media Buying

There are different types of programmatic advertising and they are all designed to avoid manual efforts in the media buying process. 

Real-Time Bidding (RTB): Also known as open marketplace or open auction, RTB is a type of programmatic media buying process which is based on real time auctions. As its name implies, open auction is open to all advertisers and publishers. Mainly it consists of three different entities: Demand Side Platform (DSP), Supply Side Platform (SSP), and Ad Exchangers.

Learn more about Real-Time Bidding

Private Marketplace (PMP): Private Marketplaces are invite-only platforms which are only open to selected few publishers who have the privilege to select the advertisers who they will open and sell their ad inventory. At the same time, advertisers have an opportunity to track the ad inventory transparently without wasting time on manual operations. 

Programmatic Direct: It is a type of programmatic media buying where high calibre advertisers buy desired ad spaces from publishers without action to protect their brand image. 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Twitter offers advertising incentives to boost ad spending

    After many brands announced that they pulled their ads from Twitter, the social media company is now offering advertising incentives to marketers in an effort to encourage them to raise their spending on the platform.  As reported by MarketingBlew (via Reuters), Twitter is sending an email to companies to let them know about the ‘’biggest […] More

    Read More

  • in ,

    Disney and VideoAmp partner for clean room integration

    Disney Advertising on Thursday announced a clean room integration with VideoAmp to enhance cross-screen measurement.  The integration, which will provide customers with direct audience-based matches while maintaining user privacy, combines Disney’s Audience Graph and Ad Exposure Log Files with VideoAmp’s proprietary TV Viewership footprint powered by its clean room capabilities. “As viewership rapidly shifts to […] More

    Read More

  • in ,

    Kanye West and Parler cancel acquisition deal

    ‘’Free speech’’ platform Parler’s parent company Parlement Technologies announced on Thursday that it has agreed with Kanye West, American rapper now known as Ye, to cancel their acquisition deal ‘’In response to numerous media inquiries, Parlement Technologies would like to confirm that the company has mutually agreed with Ye to terminate the intent of sale […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter