Programmatic Media Buying

Programmatic Media Buying, also known as programmatic advertising, is about buying and selling ad spaces automatically. Publishers and advertisers use programmatic media buying platforms with machine learning to serve ads and to buy ad spaces. 

Types of Programmatic Media Buying

There are different types of programmatic advertising and they are all designed to avoid manual efforts in the media buying process. 

Real-Time Bidding (RTB): Also known as open marketplace or open auction, RTB is a type of programmatic media buying process which is based on real time auctions. As its name implies, open auction is open to all advertisers and publishers. Mainly it consists of three different entities: Demand Side Platform (DSP), Supply Side Platform (SSP), and Ad Exchangers.

Learn more about Real-Time Bidding

Private Marketplace (PMP): Private Marketplaces are invite-only platforms which are only open to selected few publishers who have the privilege to select the advertisers who they will open and sell their ad inventory. At the same time, advertisers have an opportunity to track the ad inventory transparently without wasting time on manual operations. 

Programmatic Direct: It is a type of programmatic media buying where high calibre advertisers buy desired ad spaces from publishers without action to protect their brand image. 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Meta rolls out AI-powered Advantage+ shopping campaigns to advertisers globally

    Social media giant Meta announced today that its AI-powered and automated Advantage+ shopping campaigns will soon be made available to all advertisers globally.  The company merged all of its automated advertising solutions under the name ‘Meta Advantage’ in March this year, and split them into two groups as ‘Advantage’ and ‘Advantage+’ products. While Advantage products […] More

    Read More

  • in ,

    Adikteev partners with video game commerce company Xsolla

    Paris-based app re-engagement and cross promotion platform Adikteev announced on Wednesday that it has partnered with US-based video game commerce company Xsolla to offer mobile game developers ‘’the ability to take their games to the web and market directly to their consumers.’’ ‘’We couldn’t be happier to be teaming up with a leader in the […] More

    Read More

  • in ,

    Google’s Strike Removal pilot program helps devs restore their accounts

    Google has launched its new ‘Strike Removal’ pilot program to enable Android developers who violated certain Play Store policies to join a training course and take an assessment test related to their violation, and ’potentially have the strike count against their account’s standing waived.’ ”We know that many developers work hard to create and distribute […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter