Real-Time Bidding (RTB)

Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.

There are 3 different parties involved in Real Time Bidding: 

  • Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
    Learn more about Demand-Side Platforms  

  • Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
    Learn more about Supply-Side Platforms

  • Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
    Learn more about Ad Exchanges

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.


  • in

    Netflix Revenue and User Statistics (2024)

    Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts.  Company Overview Founded Date 1997 Founders Reed Hastings, Marc […] More

    Read More

  • in ,

    Japan’s mobile gaming market experiences surge in Q1 2024

    Japan’s mobile gaming market has demonstrated a notable resurgence in early 2024, following a slight decline in 2023. Video games continue to be a dominant force in mobile consumer spending, comprising eight out of the top ten highest-grossing apps. A comprehensive report by Adjust, in collaboration with Sensor Tower, highlights the growth trends in Japan’s […] More

    Read More

  • in ,

    X unveils ‘Trend Genius’ ads for hyper-relevant real-time conversation targeting

    X has introduced an innovative advertising tool called “Trend Genius” designed to help brands capitalize on trending discussions. This new product leverages AI to enhance promotional efforts during peaks of relevant conversations, ensuring that ads reach the right audience at the right time. Trend Genius utilizes X’s cutting-edge AI technology to identify emerging topics and […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X