Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms - Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms - Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in PC GamingThe 19 Best RPG PC Games
Most of the games that have the potential to be replayed mainly come from the RPG genre. The RPG genre, with its rich gameplay, allows you to draw a different path and get a different taste from the game you are playing when you start again, even if you have finished the game once. Although […] More
-
The Best Wine Apps for iPhone and Android
As one of the oldest drinks, wine is more than a drink that offers a different culture from other types of alcohol, with its tastings, expensive bottles and community. Fortunately, mobile apps are available on Google Play and the App Store for wine lovers. In this article, we have brought together the best wine apps […] More
The 9 Best Music Streaming Apps
As our lives are getting more and more digital every day, our smartphones have replaced portable music players. We can now play songs, albums, podcasts and more with music streaming apps whenever and wherever we want. As Mobile Marketing Reads, we continue to introduce you the top mobile apps for 2024 and today, we’ll talk […] More
