Real-Time Bidding (RTB)
Real-time bidding (RTB) is a type of programmatic media buying where mobile ad impressions are bought and sold automatically in real time. While publishers set floor prices and requirements for ad places, advertisers define their target audiences and bids accordingly.
There are 3 different parties involved in Real Time Bidding:
- Demand-Side Platform (DSP): Consists of mobile advertisers from agencies to mobile ad networks who want to buy and manage multiple ad spaces without wasting time and money.
Learn more about Demand-Side Platforms
- Supply-Side Platform (SSP): Consists of publishers who want to sell pre-determined ad spaces within their mobile apps to mobile advertisers.
Learn more about Supply-Side Platforms
- Ad Exchanges: Online marketplaces where advertisers and publishers buy and sell ad spaces automatically. There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Learn more about Ad Exchanges
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
In an effort to compete with Google Play in India, Bengaluru-based digital payments firm PhonePe has launched the Indus AppStore Developer Platform on Saturday. The ‘made-in-India’ app store is now open for developers to register and publish their apps, with no platform cost and no commission on in-app purchases. The Indus AppStore Developer Platform includes […] More
A recent analysis by Niko Partners sheds light on the thriving gaming market in India, projecting remarkable growth in revenue and the number of gamers. India’s gaming industry is on a meteoric rise, with expectations of reaching a revenue of $868 million in 2023, marking a substantial 21.2% year-on-year increase. India has emerged as the fastest-growing […] More
Snapchat, the beloved social media platform, announced a significant achievement as its premium subscription service, Snapchat+, now boasts more than five million subscribers. Snap Inc.’s CEO, Evan Spiegel, has grand aspirations for Snapchat+, according to Bloomberg. He envisions the service reaching a remarkable milestone of 10 million subscribers in the ‘medium term.’ This ambition underscores […] More