Supply-Side Platform (SSP)
A supply-side platform is an advertising technology where publishers sell and manage their ad spaces to monetize their mobile apps. It is one of the parties involved in Real-Time Bidding.
An SSP provides a dashboard to let publishers connect their apps, define their ad placements, floor prices, requirements for the ad formats, and other controls. Via SSPs, publishers sell their ad spaces to ad exchanges, DSPs, and ad networks. Publishers can also automate their selling process to save time and resources.
A supply side platform is an equivalent of the demand-side platform (DSP).
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
626 Views
in Deals and IPOs, NewsAmex Ventures backs Anzu to expand in-game advertising capabilities
Anzu, a company specializing in in-game advertising solutions, has secured a strategic investment from Amex Ventures. While the financial details remain undisclosed, the funding is expected to support Anzu’s expansion of its intrinsic in-game ad technology, particularly in premium gaming environments. The investment adds Amex Ventures to Anzu’s existing roster of backers, which includes notable […] More
171 Views
in News, Trends & ReportsDubai’s gaming industry expands rapidly with over 350 companies and 16.6% growth
Dubai’s push into the global gaming industry is gaining ground, with recent data revealing a significant uptick in activity since the launch of the Dubai Program for Gaming 2033 (DPG33) in late 2023. According to figures shared by Dubai Media City and the Dubai Future Foundation, the emirate now hosts more than 350 gaming-related companies, […] More
207 Views
in News, Product Launches & UpdatesGoogle launches Policy Insights tool in Android Studio to streamline app review process
Google is rolling out a new developer tool aimed at reducing friction in the Android app review process. The company has introduced Play Policy Insights in beta within Android Studio’s latest Narwhal Feature Drop Canary release. The tool is designed to surface relevant Google Play policy warnings during app development, helping developers detect potential compliance […] More