Supply-Side Platform (SSP)
A supply-side platform is an advertising technology where publishers sell and manage their ad spaces to monetize their mobile apps. It is one of the parties involved in Real-Time Bidding.
An SSP provides a dashboard to let publishers connect their apps, define their ad placements, floor prices, requirements for the ad formats, and other controls. Via SSPs, publishers sell their ad spaces to ad exchanges, DSPs, and ad networks. Publishers can also automate their selling process to save time and resources.
A supply side platform is an equivalent of the demand-side platform (DSP).
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
208 Views
in News, Press Releases, Sponsored ArticlesMobidictum Conference 2024: The Ultimate B2B Gaming Event is Just Around the Corner!
The highly anticipated Mobidictum Conference 2024 is set to take place on October 15-16 in Istanbul, bringing together industry giants like Ubisoft, Xbox, Rovio, and more! This is your chance to connect with global leaders, explore the latest trends, and unlock new opportunities in the gaming industry. With over 100 speakers, exclusive networking sessions, and […] More
125 Views
in News, Product Launches & UpdatesGoogle expands AI-Powered Ads through AI Overviews and Lens
During Google Marketing Live, Google announced that it is rolling out new ad formats within its AI-powered search tools. With AI Overviews and Google Lens now incorporating ads, businesses can engage with consumers more directly at critical moments in their purchasing journey, the company said. The introduction of ads into AI Overviews marks a notable […] More
203 Views
in Deals and IPOs, NewsOpenAI secures $4 billion credit line following massive funding round
In a move that further solidifies its position as a leader in the artificial intelligence industry, OpenAI has secured a $4 billion revolving credit line, just a day after closing a $6.6 billion funding round. The new financial boost, announced on Thursday, brings the company’s liquidity to a substantial $10 billion, positioning it for aggressive […] More