A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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Social media giant Meta announced today that its AI-powered and automated Advantage+ shopping campaigns will soon be made available to all advertisers globally. The company merged all of its automated advertising solutions under the name ‘Meta Advantage’ in March this year, and split them into two groups as ‘Advantage’ and ‘Advantage+’ products. While Advantage products […] More
Paris-based app re-engagement and cross promotion platform Adikteev announced on Wednesday that it has partnered with US-based video game commerce company Xsolla to offer mobile game developers ‘’the ability to take their games to the web and market directly to their consumers.’’ ‘’We couldn’t be happier to be teaming up with a leader in the […] More
Google has launched its new ‘Strike Removal’ pilot program to enable Android developers who violated certain Play Store policies to join a training course and take an assessment test related to their violation, and ’potentially have the strike count against their account’s standing waived.’ ”We know that many developers work hard to create and distribute […] More