Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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in News, Product UpdatesTwitter offers advertising incentives to boost ad spending
After many brands announced that they pulled their ads from Twitter, the social media company is now offering advertising incentives to marketers in an effort to encourage them to raise their spending on the platform. As reported by MarketingBlew (via Reuters), Twitter is sending an email to companies to let them know about the ‘’biggest […] More
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in Deals and IPOs, News
Disney and VideoAmp partner for clean room integration
Disney Advertising on Thursday announced a clean room integration with VideoAmp to enhance cross-screen measurement. The integration, which will provide customers with direct audience-based matches while maintaining user privacy, combines Disney’s Audience Graph and Ad Exposure Log Files with VideoAmp’s proprietary TV Viewership footprint powered by its clean room capabilities. “As viewership rapidly shifts to […] More
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in Deals and IPOs, News
Kanye West and Parler cancel acquisition deal
‘’Free speech’’ platform Parler’s parent company Parlement Technologies announced on Thursday that it has agreed with Kanye West, American rapper now known as Ye, to cancel their acquisition deal ‘’In response to numerous media inquiries, Parlement Technologies would like to confirm that the company has mutually agreed with Ye to terminate the intent of sale […] More
