Demand-Side Platform
A demand-side platform (DSP) is a technology platform where mobile advertisers can automate to buy ad spaces in order to promote their mobile apps. Advertisers can buy and manage those ad spaces from multiple publishers via demand-side platforms.
As distinct from mobile ad networks, DSPs allow mobile advertisers to track, manage, and optimize ad campaigns in real time with a single dashboard. This helps advertisers to avoid wasting their time on trying to handle a lot of publishers and their specifications.
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in News, Trends & ReportsAudible surpasses $1B in consumer spending across app stores
Audible, Amazon’s audiobook platform, has ascended to an exclusive echelon by achieving a remarkable feat—crossing the $1 billion mark in consumer spending through Apple’s App Store and Google Play, according to data.ai. Since its iOS debut in July 2010, Audible has predominantly garnered substantial spending in the United States, contributing a staggering $993 million, constituting […] More
- in News, Trends & Reports
Cyber Monday shatters records with $12.4B in online spending
Cyber Monday 2023 has entered the history books as the largest online shopping day ever, witnessing a staggering $12.4 billion in spending—a remarkable 9.4% increase year-over-year, surpassing industry projections. The shopping frenzy peaked during the 10:00 pm to 11:00 pm EST hour, with consumers collectively spending an astonishing $15.7 million every minute. Consumers strategically exercised […] More
- in News
Rovio releases inclusive game development guide to foster diversity and representation
Finnish game developer Rovio has taken a significant step toward fostering diversity and inclusion in the gaming industry by publishing a comprehensive guide for inclusive game development and marketing. The free playbook serves as a valuable resource, offering actionable insights, how-to guides, and practical advice on various aspects of game development to create a more […] More
