AD EXCHANGE
An ad exchange is an online marketplace where advertisers and publishers can buy and sell ad space in real time. Video ads, display ads, and mobile ad inventory are the most popular ones to be sold on Ad Exchanges.
Advertisers either use their own bidding technologies or demand side platforms (DSP) to buy from an ad exchange. Most Ad Exchanges like the Rubicon Project, AppNexus, and OpenX can function programmatically to allow advertisers and agencies to automate their buyings.
There are two different kinds of ad exchanges. open exchanges or private exchanges. While open exchanges are open to everyone, the private exchanges are for the publishers who want to know who to sell and at what price.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
-
Google explains how developers can optimize Android apps for the next generation of Samsung Galaxy devices
Google has published new guidance to help Android developers prepare their apps for the next generation of Samsung Galaxy devices, highlighting best practices for building adaptive experiences that work across a wide range of screen sizes and device form factors. The recommendations encourage developers to move beyond phone-only layouts and adopt responsive design techniques that […] More
-
Claude Code adds live iOS simulator integration to speed up app development
Anthropic has introduced live iOS Simulator integration for Claude Code on macOS, allowing developers to build, launch, and test iPhone apps without leaving the Claude Code desktop app. The new capability is designed to streamline the development workflow by bringing coding, debugging, and testing into a single environment. With the update, Claude Code can connect […] More
-
Google to remove automatic Wi-Fi and Bluetooth activation from Nearby Connections API
Google has announced an upcoming change to the Nearby Connections API that will remove its ability to automatically turn on Wi-Fi and Bluetooth when establishing connections between nearby Android devices. The update is intended to give users more direct control over their device settings and will require developers to adjust apps that rely on the […] More