Floor Price

Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.

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    The 9 Best iPhone Apps for Photographers

    Harnessing the full potential of your device’s camera goes hand in hand with leveraging the right apps. Whether you’re a seasoned pro or an enthusiastic amateur, the App Store boasts a treasure trove of tools designed to elevate your photography game. In this exploration of ‘The Best iPhone Apps for Photographers,’ we dive into a […] More

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    Retail apps dominate: 65.8% of US smartphone users to engage in 2024

    Mobile apps are at the forefront of commerce, becoming indispensable for US smartphone users. A staggering 65.8% of users are expected to leverage retail apps in 2024, ranking just behind maps/navigation apps (72.8%) and weather apps (71.1%), according to Insider Intelligence’s July 2023 forecasts. Despite grocery apps trailing other categories with a 20.0% adoption rate, […] More

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    NOYB challenges Meta’s paid subscription service, alleges ‘privacy fee’ violation

    In a significant legal challenge, digital rights group NOYB (None Of Your Business) has filed a complaint against Meta Platforms, the parent company of Facebook and Instagram, with the Austrian Data Protection Authority. The complaint alleges that Meta’s newly launched paid subscription service, offering an ad-free experience for a monthly fee, violates EU data protection […] More

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