Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
in News, Trends & ReportsIAB: Digital video advertising surges to $62.1B in 2024, cementing its place as the fastest-growing format
Digital video has officially taken center stage in the online advertising world. According to the newly released IAB Internet Advertising Revenue Report 2024, video emerged as the fastest-growing digital ad format last year, soaring 19.2% year over year to a record-breaking $62.1 billion. The format now claims 24.0% of total internet ad revenue, solidifying its […] More
- in Deals and IPOs, News
Strava acquires Runna to expand into running training plans
Strava has announced the acquisition of UK-based training app Runna, a move that signals the company’s intent to expand its offerings in the competitive running space. The deal brings Runna’s personalized coaching technology under Strava’s umbrella as the fitness platform looks to address long-standing gaps in its services. Founded in 2022, Runna provides structured training […] More
- in News, Trends & Reports
Ad Tech M&A Surges 33% YoY in Q1 2025
Despite broader macroeconomic volatility and investor unease, the Ad Tech sector showed surprising resilience in the mergers and acquisitions (M&A) landscape during the first quarter of 2025, posting a 33% increase in year-over-year (YoY) activity. However, the strong annual growth was tempered by a 20% drop compared to the previous quarter, reflecting emerging caution in […] More
