Floor Price
Floor price (aka price floor) is a fixed cost per ad impression preventing publishers from selling impressions less than a certain amount. It is for enabling publishers to decide on who will get the inventory. The ones offering an amount less than floor price don’t have a chance to buy the inventory.
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in NewsLinkedIn settles lawsuit over alleged ad overcharges
LinkedIn, a subsidiary of Microsoft, has agreed to pay $6.625 million to settle a proposed class action lawsuit accusing it of overcharging advertisers by inflating the number of views on video ads. This settlement marks the resolution of claims that LinkedIn misrepresented its ad metrics, leading advertisers to believe their ads were reaching a larger […] More
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in Mobile App StatisticsMONOPOLY GO! Download and Revenue Statistics (2024)
MONOPOLY GO! is a mobile game developed by Scopely, which is a digital adaptation of the classic board game Monopoly. In MONOPOLY GO!, players can enjoy the traditional Monopoly gameplay on their mobile devices, allowing them to buy, sell, and trade properties to become the wealthiest player in the game. The game features various updates […] More
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in NewsMonopoly Go! surpasses $3 billion in revenue, leads Hasbro’s licensing portfolio
Monopoly Go!, the popular free-to-play mobile game developed by Scopely, has reached a remarkable milestone, surpassing $3 billion in revenue since its launch. This achievement has significantly boosted Hasbro’s financial performance, making it the leading licensor of video games over the past year. According to Hasbro’s second quarter 2024 financial report, Monopoly Go!, which accumulated […] More