LinkedIn Revenue and User Statistics (2024)

LinkedIn is a professional network where people connect about their jobs, share their resumes, and find jobs. Like Instagram, Twitter, and Facebook, it is a social networking app. Like other social media platforms, it is free to use. Launched on May 5, 2003, the professional networking app was acquired by Microsoft for $26.2 billion in June 2016. LinkedIn currently has more than 850 million registered users. 

Company Overview

LinkedIn Revenue Statistics

• LinkedIn revenue for the fourth quarter of 2023 (FY24 Q2) increased 9% year-over-year (up 8% in constant currency). (Microsoft)
• LinkedIn revenue for Microsoft’s 2023 fiscal year was $15 billion, an increase of roughly $1.2 billion as compared to the previous year. 
• LinkedIn’s premium subscriptions reached $1.7 billion in revenue in 2023.

LinkedIn User Statistics

• As of the fourth quarter of 2023, LinkedIn surpassed 990 million registered users. 

• It is estimated that there were 49.16 million premium users on LinkedIn in 2021.

• As of April 2022, LinkedIn had an audience reach of 190 million users in the United States. The country was by far the leading market of LinkedIn, with runner-up India accounting for an audience of 87 million. (Statista)
• In October 2021, LinkedIn announced that it would shut down the version of its professional networking site that operates in China, marking the last major U.S. social network to pull out of the country. 
• As of January 2022, over 42 percent of LinkedIn users worldwide were women. The professional social networking platform, which has reached more than 180 million users in the United States, reported that more than 57 percent of its target audience was male users in the period under review. (Statista)
• According to SimilarWeb, having attracted 1.3 billion visitors in December 2021, LinkedIn.com had close to 1.5 billion unique global visitors in May 2022.