Irish video games industry company Keywords Studios announced on Monday that it has entered into a conditional agreement to acquire conversational customer service platform Helpshift for up to $75 million.
As part of the agreement, Keywords Studios will pay $60 million initially and up to $15 million in cash and shares if certain conditions are met, MarketWatch reported.
“We are excited to welcome the talented Helpshift team to Keywords after partnering with them for a number of years,’’ said Keywords Studios CEO Bertrand Bodson in a statement. ‘’We have seen first-hand the power of their technology and its ability to improve player engagement and retention. We believe being able to deliver a holistic player experience solution will be a compelling offering for our clients and further support our strategic partnership ambitions with them. We are really looking forward to working with the team and supporting their growth as we continue to deliver against our long-term strategy for the Group.”
Founded in 2010 by Abinash Tripathy and Baishampayan Ghose, Helpshift’s SaaS customer support automation tool helps brands improve their customer services with the help of bots and artificial intelligence. Its customers include many big names including Tencent Games, Zynga, Supercell, Playrix and more.
“Helpshift is thrilled to join Keywords, and we believe that by becoming part of the Group we will drive the long-term growth of our platform and create tremendous value for our customers,’’ said Helpshift’s Chief Executive Officer Eric Vermillion. ‘’We are looking forward to paving the road for the future of support with the wider Keywords group.”