Hypercasual game downloads decline 8% in Q3 2023 -report

The third quarter of 2023 saw a decline in hypercasual game downloads, with 3.5 billion downloads recorded, marking an 8% decrease from the previous quarter (Q2 2023) and a 12.5% drop compared to the same period in 2022, according to AppMagic’s latest report. Despite this decline, certain regions, like Tier-1 East, reported a 7% increase in hypercasual downloads. My Perfect Hotel emerged as the top-performing hypercasual game of the quarter, with 31.5 million downloads and $2.47 million in revenue.

While Tier-1 East reported a 7% increase in hypercasual game downloads, other regions experienced declines. Tier-1 West saw a 10% decrease to 529 million downloads, and the rest saw a 7% decline to 2.8 billion downloads.

My Perfect Hotel was identified as the world’s most successful hypercasual game of the quarter, with 31.5 million downloads and $2.47 million in revenue. It achieved a cumulative revenue per install of $0.06, making it the only game in the top ten to exceed $0.05.

Race Master 3D – Cat Racing closely followed My Perfect Hotel with 30.32 million downloads but generated only $291,341 in revenue, resulting in a revenue per install of $0.009. The top ten also featured two newcomers: Magic Piano Tiles: a music game (seventh place) and Twerk Race 3D – Running Game (ninth place).

The report noted that there were no specific trends in the top ten games inspired by social media. However, it highlighted the presence of game clones and an increase in hybrid-casual titles. Some games that had previously gained attention also returned to the charts after refining their mechanics and creatives.

The decline in hypercasual game downloads in Q3 2023 indicates ongoing shifts in player preferences, and the industry continues to evolve as developers experiment with different game mechanics and creative approaches. As the game industry is undergoing a transition from hypercasual to hybrid games, mobile marketing measurement firm Tenjin’s report provides developers with insights into both advertising and ad monetization to help smoothen this process.