This winter, HBO and Warner Bros. Discovery will create NFTs based on the popular fantasy series as a brand-new method to engage “Game of Thrones” fans, by joining hands with NFT platform Nifty’s. The companies will also work with Daz 3D for the design, development and production of the entire NFT experience.
Starting in late 2022, the program, named Game of Thrones: Build Your Realm, will allow fans to build their collection through avatars, thematic activities, on-site engagement, and additional digital collectibles, which will be available as assorted packs and come in a variety of types, including equipables — weapons, companions, or gear — that can be burned and forged, allowing fans to customize and strengthen their avatar.
Other collectible types will include iconic moments, locations, characters, and more from the Game of Thrones series that will help each collector build their realm, Nifty’s said in a blog post announcing the partnership.
The launch date, pricing, and other details have yet to be announced.
“Our goal, as always, with the fans, is to create new ways for them to interact with the stories and characters they love,” Josh Hackbarth, head of NFT Commercial Development for Warner Bros Discovery, said in a statement. “We’re excited to expand the ‘Game of Thrones’ fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level, allowing them to immerse into the world of Westeros, and enhance the overall fan experience.”
Posting a net loss of $3.4 million in the second quarter and also a debt load of approximately $53 billion, WBD is likely hoping to generate additional revenue with the launch of “Game of Thrones” NFTs.