Amazon has announced that it will officially shut down its Android app store on August 20, 2025. The tech giant has begun notifying developers that they will no longer be able to submit new apps to the platform, marking the end of its long-running attempt to create an alternative ecosystem outside of Google Play.
In addition to closing the Amazon Appstore on Android devices, the company will also discontinue its Amazon Coins program—a digital currency previously used for purchasing apps and games. According to Amazon, users who still hold unused Coins by the shutdown date will receive refunds.
While the app store will cease to function on standard Android devices, Amazon reassured users that it will remain operational on its own hardware, including Fire Tablets and Fire TV devices. However, the company has not provided further details on why it decided to sunset the platform.
Amazon launched its Android app store in 2011 as a direct competitor to Google Play, hoping to establish a viable alternative marketplace for app distribution. The store played a key role in Amazon’s failed Fire Phone project and later expanded to other devices, including Windows PCs. However, the company announced last year that it would discontinue support for its app store on Windows by March 5, 2025, signaling a gradual retreat from its efforts in this space.
With this latest decision, Amazon is effectively stepping away from the broader Android app distribution market, focusing instead on its proprietary devices and services. For users and developers who relied on the platform, this marks the end of an era—one that once aimed to challenge Google’s dominance but ultimately couldn’t sustain long-term success.
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