Amazon reduces its app store fee for small developers

To support small businesses and lure them to its Android app marketplace, Amazon announced its new Amazon Appstore Small Business Accelerator Program and reduced its app store fee for developers earning up to $1 million per year. 

Following the Fortnite crisis which broke out in August last year, Apple decided to reduce its App Store fee from 30% to 15% for developers earning less than $1 million per year. 

Google also made a similar announcement and reduced its commission to 15% on first $1 million earned each year. 

However, Amazon took a different approach than its rivals. Starting in the fourth quarter of this year, the company will charge developers 20% and give 10% back in AWS promotional credits.

‘’Starting in Q4, for developers that earn less than $1 million in revenue in the previous calendar year, we are increasing developer revenue share and adding AWS credit options. This brings total program benefits up to an equivalent of 90 percent of revenue.’’ said the company in a blog post.

What do you think? Check out our other mobile marketing news.