Adam Mosseri outlines Instagram’s goals for 2022

Announcing many features like rage shake, chronological feed, Profile Embed and Reels Visual Replies throughout 2021, Instagram head Adam Mosseri outlined the 2022 goals of the popular social media app.

“We’re thinking about who we are, what we value and what kind of change we want to affect in the world,” Mosseri said.

2022 Priorities 📝

This next year is going to be pivotal for Instagram. In addition to our industry-leading safety and wellbeing efforts, we’re focused on these four key priorities.

Hope you’re all able to get some rest over the holidays. See you in the New Year! ✌🏼 pic.twitter.com/iY8uQ1EnMZ

— Adam Mosseri (@mosseri) December 28, 2021

Mosseri said Instagram will double its video focus in 2022. 2021 has already been a video-focused year with the new video tab, new creative tools, and Reels features in the algorithm. Apparently, more video features will welcome us on the platform in 2022. “We’re going to double down on our focus on video, we’re no longer just a photo-sharing app, and consolidate all our video formats around Reels and continue to grow that product”, Mosseri said.

In addition, Mosseri announced that Instagram will expand its work on transparency. In 2021, allegations that whistleblower Francis Haugen shared with the press and the Senate about the Instagram app shook the company’s reputation. Without directly addressing the criticism, he said Instagram would work on expanding more personal control and transparency. “We think it’s important that people understand how Instagram works, if they’re going to shape it into what they want, or what’s best for them,” he said. 

Another feature the company will focus on in 2022 is messaging. Mosseri describes messaging as the primary way to communicate on Instagram. The messaging tab, which has gained many features from voice recording to group video chats, will appear with new features in 2022.

By 2022, Instagram will also continue to center content producers. Mosseri stated that he wants to enable all content producers, from institutions to individuals, to generate income from Instagram. In this context, it seems that many more monetization tools that content producers can benefit from will be launched.