New York-based Ad Ops technology solution Aditude announced on Monday that it has raised $15 million in a Series A funding round from Boston-based growth equity firm, Volition Capital.
The 4-year-old startup, which was founded by Jared Siegal, provides a cloud-based header bidding tech stack for publishers to operate and monetize display and video ads faster and more efficiently.
Aditude plans to use the investment to double its headcount (currently 16) and to introduce new products.
“We founded Aditude on the simple belief that publishers can make more money through better technology and websites – not just by having the best advertiser relationships,” said Jared Siegal, CEO of Aditude. “Having experienced the industry pain points for publishers firsthand as a former publisher, I decided to completely transform the ecosystem with superior technology built in house and set out with my team to provide the most robust and flexible solutions for revenue-focused publishers.”
The company says the funding round follows 478% growth in 2021 and 650% growth in 2022 over a three year span.
“Great B2B software companies are built with technology that helps customers scale their business and revenues in a seemingly effortless way,” said Jim Ferry, Principal at Volition Capital. “Based on that blueprint, we envision that Aditude will continue its leadership position as an industry disruptor by providing publishers a better and easier way to manage their ad ops. Jared embodies the type of hard-working ambitious founder we look for, and we have great enthusiasm for partnering with him and the entire team.”