Adjust Unveils AI-Powered Growth Copilot in Beta to Streamline App Marketing Decisions

Adjust, a measurement and analytics firm under the AppLovin umbrella, has introduced the beta version of its new AI-powered tool, Adjust Growth Copilot, aimed at reshaping how marketers interact with performance data and optimize app growth strategies.

Adjust Growth Copilot is designed to act as an intelligent partner for marketers, offering immediate, actionable insights across campaigns, platforms, and KPIs without the need for traditional data sorting or complex dashboards. The tool uses large language models (LLMs) to respond to user queries with precise answers, enabling faster decision-making and reducing the need for manual reporting.

With a growing focus on speed and agility in app marketing, Adjust’s new platform aims to simplify the process of diagnosing performance issues, identifying high-performing content, detecting anomalies, and providing strategic recommendations. The company positions the tool as a solution to what it sees as an emerging challenge in growth marketing — transforming raw data into immediate, goal-aligned actions.

The beta release introduces several core functions:

• On-Demand Insights: Users can ask direct business questions and receive real-time answers along with traceable sources.
• Tool Integration: Growth Copilot links with existing platforms to streamline team workflows and improve cross-functional collaboration.
• Contextual Recommendations: The tool aligns with advertisers’ specific growth goals, offering asynchronous support in campaign planning and optimization.

“Instead of traditional dashboards, marketers can now ask specific questions and get data-driven responses instantly,” said Adjust CEO Andrey Kazakov. He added that the company sees this as a foundational move toward full automation in marketing decision-making.

Growth marketing teams at companies like Age of Learning, Inc. are already using the tool during its beta phase. According to Avi Blumenstein, Director of Growth Marketing at the edtech company, Adjust Growth Copilot has significantly reduced time spent generating reports and interpreting performance metrics.

Adjust plans to continue evolving the platform, with future updates expected to offer proactive suggestions — such as recommending creatives for similar audience segments or proposing budget adjustments based on historical performance data.