In-game advertising platform Monetizr raises $4 million

In-game advertising platform Monetizr announced that it has raised $4 million in a funding round led by Change Ventures, with participation from Ludus Ventures and Techstars. Ari Paparo and  Jared Schrieber also participated in the round. 

Founded in 2016 in Riga, Latvia, with headquarters in Atlanta and having a team of 10, Monetizr is a mobile games advertising platform. The company plans to use the funding to to expand its US sales force and develop its London, Riga, and Helsinki-based European development hubs.

With partnerships now in place with Fortune 500 companies and top-tier game publishers worldwide, Monetizr aims to maximize the advertising potential of mobile games by offering focused, compelling brand experiences without interfering with gameplay. 

“Instead of providing stagnant and siloed digital ad units, Monetizr integrates brand stories into the actual games, increasing attention engagement ten times that of antiquated digital advertising and creating meaningful connections with consumers,” said Andris Merkulovs, CEO and co-founder of Monetizr. “We are connecting the brand story with the game story. For brands, the opportunity to be part of the game rather than a roadblock is incredibly powerful. We want to help brands tell authentic stories that enhance gamer experiences.”

Monetizr’s platform is compatible with marketing automation solutions like Oracle Moat Measurement, and Monetizr’s engagement metrics are measurable by independent third parties, like Nielsen and based on IAB specified formats. It is also OMSDK compliant and SOC2 certified. 

Andris Berzins, partner at lead investor Change Ventures, said in a statement, “We’ve been following Monetizr for a few years and we are delighted to be investing now as we believe it is the last chance to get on board before the company embarks on an explosive growth trajectory. Speaking to Monetizr’s clients, they tell us it is the only ad platform delivering engaging, scalable in-game advertising that gamers don’t hate. We believe Monetizr is the spark that is going to ignite global mobile games advertising.”