Maya Robertson
Spotify is expanding the reach of its video podcast business through a new partnership with Netflix, which will see select Spotify Studios and The Ringer shows debut on the streaming platform in early 2026. The collaboration marks a significant shift for both companies — Spotify as it leans deeper into video and ad-supported content, and Netflix as it experiments with new entertainment formats beyond film, TV, and live programming.
At launch, the deal will bring 16 video podcast series to Netflix, covering categories like sports, pop culture, lifestyle, and true crime. Titles include The Bill Simmons Podcast, The Ringer NFL Show, The Rewatchables, Dissect, and Conspiracy Theories, among others. The initial rollout will be limited to U.S. audiences, with international expansion planned later.
The Full List of Titles
Sports
- The Bill Simmons Podcast
- The Zach Lowe Show
- The McShay Show
- Fairway Rollin’
- The Mismatch
- The Ringer F1 Show
- The Ringer Fantasy Football Show
- The Ringer NFL Show
- The Ringer NBA Show
Culture/Lifestyle
- The Rewatchables
- The Big Picture
- The Dave Chang Show
- Recipe Club
- Dissect
True Crime
- Conspiracy Theories
- Serial Killers
According to both companies, the partnership will give creators wider exposure and audiences more ways to engage with video podcast content. “As video podcasts continue to grow in popularity, our partnership with Spotify allows us to bring full video versions of these top shows to both Netflix and Spotify audiences,” said Lauren Smith, Netflix’s VP of Content Licensing and Programming Strategy.
For Spotify, the collaboration is part of its broader strategy to reposition its podcast business after years of costly investments in exclusives and studio acquisitions. The company’s 2023 restructuring marked a turning point, with a renewed focus on scalable video formats, social engagement tools, and monetization opportunities. Spotify reports that video content consumption on its platform is now growing 20 times faster than audio-only shows, with more than 350 million users having streamed a video podcast in 2025 — a 65% year-over-year increase.
The partnership also introduces a potential new distribution model for video podcasts. According to The New York Times, participating shows will not appear “in their entirety” on YouTube, signaling an effort to position Netflix as a viable alternative to the platform that currently dominates podcast viewership, with more than 1 billion monthly listeners.
Financial terms of the Spotify–Netflix agreement were not disclosed, though reports suggest Spotify’s ad inventory will remain embedded within the podcast streams. Netflix, for its part, will not insert its own commercial breaks during the first wave of releases.
The deal underscores how both companies are navigating shifts in the digital media landscape. For Spotify, video offers fresh advertising potential and a way to attract Gen Z audiences accustomed to visual storytelling. For Netflix, it provides an opportunity to diversify its content library with lower-cost, high-engagement formats — and to test the waters in a growing market where podcasts increasingly blur the lines between audio, video, and social entertainment.
Spotify said additional studios and genres would be added to the partnership over time, with the goal of making video podcasts “more discoverable across platforms and formats.”
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