App monetization is making money from a mobile application through various ways including in-app purchases, in-app advertising, influencer marketing, and subscriptions (freemium models).
Offering app users extra features or content to make them buy within the app. It is one of the favorite monetization methods among the developers of free mobile apps.
Mobile app developers can monetize their apps by using different ad formats including interstitial ads, banner ads, native ads, playable ads, rewarded video ads, and video ads. There are three types of mobile ad revenue: Cost per Thousand Impressions (CPM), Cost per Click (CPC) and Cost per Action (CPA).
App Subscriptions (Freemium Models)
In subscription-based revenue model, app developers make app users pay on a monthly/yearly basis to get access to premium features.
It is another effective way of app monetization based on monetizing the user base or an app’s target audience. This is a common method among e-commerce apps that attract the attention of brands.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
In an effort to compete with Google Play in India, Bengaluru-based digital payments firm PhonePe has launched the Indus AppStore Developer Platform on Saturday. The ‘made-in-India’ app store is now open for developers to register and publish their apps, with no platform cost and no commission on in-app purchases. The Indus AppStore Developer Platform includes […] More
A recent analysis by Niko Partners sheds light on the thriving gaming market in India, projecting remarkable growth in revenue and the number of gamers. India’s gaming industry is on a meteoric rise, with expectations of reaching a revenue of $868 million in 2023, marking a substantial 21.2% year-on-year increase. India has emerged as the fastest-growing […] More
Snapchat, the beloved social media platform, announced a significant achievement as its premium subscription service, Snapchat+, now boasts more than five million subscribers. Snap Inc.’s CEO, Evan Spiegel, has grand aspirations for Snapchat+, according to Bloomberg. He envisions the service reaching a remarkable milestone of 10 million subscribers in the ‘medium term.’ This ambition underscores […] More