APP MONETIZATION

App monetization is making money from a mobile application through various ways including in-app purchases, in-app advertising, influencer marketing, and subscriptions (freemium models).

In-App Purchases 

Offering app users extra features or content to make them buy within the app. It is one of the favorite monetization methods among the developers of free mobile apps. 

In-App Advertising

Mobile app developers can monetize their apps by using different ad formats including interstitial ads, banner ads, native ads, playable ads, rewarded video ads, and video ads. There are three types of mobile ad revenue: Cost per Thousand Impressions (CPM), Cost per Click (CPC) and Cost per Action (CPA).

App Subscriptions (Freemium Models)

In subscription-based revenue model, app developers make app users pay on a monthly/yearly basis to get access to premium features. 

Influencer Marketing

It is another effective way of app monetization based on monetizing the user base or an app’s target audience. This is a common method among e-commerce apps that attract the attention of brands.   

 

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Netflix Revenue and User Statistics (2024)

    Founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service, Netflix launched the video streaming product we know today in 2007. In this article, you can find the most up-to-date revenue and subscriber statistics for Netflix, with past comparisons and future forecasts.  Company Overview Founded Date 1997 Founders Reed Hastings, Marc […] More

    Read More

  • in ,

    Japan’s mobile gaming market experiences surge in Q1 2024

    Japan’s mobile gaming market has demonstrated a notable resurgence in early 2024, following a slight decline in 2023. Video games continue to be a dominant force in mobile consumer spending, comprising eight out of the top ten highest-grossing apps. A comprehensive report by Adjust, in collaboration with Sensor Tower, highlights the growth trends in Japan’s […] More

    Read More

  • in ,

    X unveils ‘Trend Genius’ ads for hyper-relevant real-time conversation targeting

    X has introduced an innovative advertising tool called “Trend Genius” designed to help brands capitalize on trending discussions. This new product leverages AI to enhance promotional efforts during peaks of relevant conversations, ensuring that ads reach the right audience at the right time. Trend Genius utilizes X’s cutting-edge AI technology to identify emerging topics and […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X