Playable ads are interactive ad formats letting the target audience of a mobile game to play the game before downloading it. It aims to maximize the ad experience and conversion accordingly. Experiencing a game without installing it helps mobile advertisers increase the lifetime value of a user and retention rate.
In order to create a playable ad, app developers prefer either using interactive videos with HTML support or creating it with pure HTML code without a video. All playable ads have an end card at the end with a clear call to action button to let users download the app. They include a trigger like an arrow to make the target audience understand that they are playable.
Playable ads should
- Neither too easy nor too difficult in order to make sure that the target audience tries it with the best experience.
- Be designed that makes the users win.
- Be live after making all necessary optimization in app store pages because IPM (Install Per Mille) will increase.
- Include an encouraging CTA at the end to increase conversion rate.
- Be maintained according to the ad analytics and user behavior.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Elon Musk’s social networking platform Twitter announced that the company will no longer offer free access to its API starting February 9th. Third party developers who offer services powered by the API will now be required to subscribe to Twitter’s upcoming basic tier, the Twitter Developer account said on Thursday. While the company hasn’t disclosed […] More
Digital ad-tech and verification company DoubleVerify announced on Thursday that its Fraud Lab team has discovered a first-of-its-kind large-scale ad impression fraud scheme named ‘’BeatSting’’ that specifically targets audio inventory. The US-based company, which recently extended its partnership with Elon Musk’s Twitter, said that advertisers that don’t have protection lose up to $1 million every […] More
You don’t need to know how to create animations, we have reviewed and listed many fun animation apps for you that anyone can easily animate. Here are the best animation apps for iPhone! FlipaClip: Create 2D Animation Price: Free/In-App Purchase: Up to $9.99 FlipaClip: Create 2D Animation is a fantastic app that brings your dream […] More