Playable Ads
Playable ads are interactive ad formats letting the target audience of a mobile game to play the game before downloading it. It aims to maximize the ad experience and conversion accordingly. Experiencing a game without installing it helps mobile advertisers increase the lifetime value of a user and retention rate.
In order to create a playable ad, app developers prefer either using interactive videos with HTML support or creating it with pure HTML code without a video. All playable ads have an end card at the end with a clear call to action button to let users download the app. They include a trigger like an arrow to make the target audience understand that they are playable.
Playable ads should
- Neither too easy nor too difficult in order to make sure that the target audience tries it with the best experience.
- Be designed that makes the users win.
- Be live after making all necessary optimization in app store pages because IPM (Install Per Mille) will increase.
- Include an encouraging CTA at the end to increase conversion rate.
- Be maintained according to the ad analytics and user behavior.
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
112 Views
in Deals and IPOs, NewsReport: DoubleVerify invests in FirstParty Capital amid ad tech shifts
Uncertainty continues to shape the ad tech landscape, driving established players to seek innovation through strategic investments. According to sources speaking to Digiday, ad verification leader DoubleVerify has reportedly invested $1 million in FirstParty Capital, a European venture capital firm specializing in early-stage ad tech startups. FirstParty Capital focuses on nurturing companies that enhance automation […] More
13.8k Views
in Best iOS Apps Of The Week, Hot AppsThe 9 Best Google Apps for iPhone
Google is a very popular company that is frequently mentioned for its internet-based quality services. There is no one who does not know the Google search engine, but Google serves in many ways, not just a search engine. In this list, you will discover and learn about Google’s calendar, maps, keyboard, sheets, and many more […] More
14.5k Views
in Best iOS Apps Of The Week, Hot AppsThe 7 Best Beauty Apps for iPhone
In the era of smartphones, where technology seamlessly integrates with our daily lives, beauty enthusiasts are turning to their iPhones to enhance their grooming routines. The App Store is teeming with a myriad of beauty-centric applications, each promising to revolutionize the way users approach skincare, makeup, and overall wellness. In this extensive guide, we delve […] More