Retention Rate

Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.  

Benefits of Tracking Retention Rate

  • Tracking the effectiveness of mobile advertising campaigns and efforts
  • Understanding the reasons for why app users are churning
  • Understanding and optimizing the user experience to retain users
  • Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.

 

Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Report: DoubleVerify invests in FirstParty Capital amid ad tech shifts

    Uncertainty continues to shape the ad tech landscape, driving established players to seek innovation through strategic investments. According to sources speaking to Digiday, ad verification leader DoubleVerify has reportedly invested $1 million in FirstParty Capital, a European venture capital firm specializing in early-stage ad tech startups. FirstParty Capital focuses on nurturing companies that enhance automation […] More

    Read More

  • in ,

    The 9 Best Google Apps for iPhone

    Google is a very popular company that is frequently mentioned for its internet-based quality services. There is no one who does not know the Google search engine, but Google serves in many ways, not just a search engine. In this list, you will discover and learn about Google’s calendar, maps, keyboard, sheets, and many more […] More

    Read More

  • in ,

    The 7 Best Beauty Apps for iPhone

    In the era of smartphones, where technology seamlessly integrates with our daily lives, beauty enthusiasts are turning to their iPhones to enhance their grooming routines. The App Store is teeming with a myriad of beauty-centric applications, each promising to revolutionize the way users approach skincare, makeup, and overall wellness. In this extensive guide, we delve […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X