Retention Rate

Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.  

Benefits of Tracking Retention Rate

  • Tracking the effectiveness of mobile advertising campaigns and efforts
  • Understanding the reasons for why app users are churning
  • Understanding and optimizing the user experience to retain users
  • Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.

 

Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    US senator raises concerns over governments spying on Apple and Google users through push notifications

    A U.S. senator, Ron Wyden, has issued a warning about unidentified governments conducting surveillance on smartphone users through their apps’ push notifications. In a letter addressed to the Department of Justice, Senator Wyden expressed concerns that foreign officials were seeking data from Google and Apple. Push notifications, commonly used by various apps, provide audible or […] More

    Read More

  • in ,

    ChatGPT surpasses 110 million downloads and achieves nearly $30 million in revenue from its mobile app

    Six months post the web launch of ChatGPT on November 30, 2022, its native mobile version graced iOS, followed by a Google Play release two months later. As the chatbot celebrates its first birthday, its mobile apps have garnered an impressive $28.6 million in global consumer spending collectively, fueled by a relatively high-priced monthly subscription […] More

    Read More

  • in

    The 15 Best FPS Games on Roblox

    Roblox continues to evolve as a gaming platform, with its community producing increasingly sophisticated and impressive games. Among the thriving genres on Roblox, FPS games have garnered significant attention, with enthusiasts asserting that the top Roblox FPS titles can compete with major gaming franchises. In this article, we have brought together the best FPS games […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On Twitter