Retention Rate

Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.  

Benefits of Tracking Retention Rate

  • Tracking the effectiveness of mobile advertising campaigns and efforts
  • Understanding the reasons for why app users are churning
  • Understanding and optimizing the user experience to retain users
  • Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.

 

Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in

    Zenni Optical taps Yodel Mobile to drive next phase of U.S. app growth

    Zenni Optical, America’s largest online eyewear retailer, has named Yodel Mobile by NP Digital as its new app marketing partner to spearhead a full-funnel mobile growth strategy aimed at expanding Zenni’s U.S. app audience. Founded in 2003, Zenni has disrupted the eyewear industry by making stylish, high-quality vision care affordable and accessible to millions worldwide. […] More

    Read More

  • in

    The Best Wine Apps for iPhone and Android

    As one of the oldest drinks, wine is  more than a drink that offers a different culture from other types of alcohol, with its tastings, expensive bottles and community. Fortunately, mobile apps are available on Google Play and the App Store for wine lovers. In this article, we have brought together the best wine apps […] More

    Read More

  • in

    The 9 Best Music Streaming Apps

    As our lives are getting more and more digital every day, our smartphones have replaced portable music players. We can now play songs, albums, podcasts and more with music streaming apps whenever and wherever we want. As Mobile Marketing Reads, we continue to introduce you the top mobile apps for 2025 and today, we’ll talk […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X