Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
Get Featured On Mobile Marketing Reads!
We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.
LATEST MOBILE MARKETING NEWS
Social media giant Meta announced today that its AI-powered and automated Advantage+ shopping campaigns will soon be made available to all advertisers globally. The company merged all of its automated advertising solutions under the name ‘Meta Advantage’ in March this year, and split them into two groups as ‘Advantage’ and ‘Advantage+’ products. While Advantage products […] More
Paris-based app re-engagement and cross promotion platform Adikteev announced on Wednesday that it has partnered with US-based video game commerce company Xsolla to offer mobile game developers ‘’the ability to take their games to the web and market directly to their consumers.’’ ‘’We couldn’t be happier to be teaming up with a leader in the […] More
Google has launched its new ‘Strike Removal’ pilot program to enable Android developers who violated certain Play Store policies to join a training course and take an assessment test related to their violation, and ’potentially have the strike count against their account’s standing waived.’ ”We know that many developers work hard to create and distribute […] More