Retention Rate

Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.  

Benefits of Tracking Retention Rate

  • Tracking the effectiveness of mobile advertising campaigns and efforts
  • Understanding the reasons for why app users are churning
  • Understanding and optimizing the user experience to retain users
  • Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.

 

Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs

Get Featured On Mobile Marketing Reads!

We help companies in the mobile marketing ecosystem to reach a qualified, engaged audience for branding, thought leadership,and lead-generation.

LATEST MOBILE MARKETING NEWS

  • in ,

    Verve acquires mobile advertising company Jun Group for $185 million

    Mobile ad tech holding company Verve has acquired Jun Group, a mobile video and gaming ad business, for $185 million.  Jun Group’s mobile-first demand-side platform, which provides direct access to over 230 Fortune 500 advertisers and agencies across the United States, aligns perfectly with Verve’s US-centric mobile supply-side platform.  The acquisition aims to create a […] More

    Read More

  • in

    Apple could face potential $50 million daily penalty under DMA

    The European Commission, which has been investigating Apple since March, is reportedly prepared to bring formal charges against the company, according to sources who spoke with the Financial Times.  The European Commission, which has been investigating Apple since March, is reportedly prepared to bring formal charges against the company. The commission’s primary allegation is that […] More

    Read More

  • in ,

    iOS 18: Apple’s upcoming release threatens $400M in app revenue

    With the anticipated release of iOS 18 this fall, Apple’s updates may significantly impact several third-party apps, potentially affecting an estimated $393 million in annual revenue and approximately 58 million downloads over the past year. This insight comes from an analysis by Appfigures. The term “sherlocking” dates back to the early 2000s when Apple introduced […] More

    Read More

MMR On Social Media

Follow Us On Facebook Follow Us On X