Mobile app retention rate indicates the ratio of users engaging with a mobile app for a specific time period after installing it. For mobile apps and mobile games, it is measured for Day 1, Day 7, and Day 30.
Benefits of Tracking Retention Rate
- Tracking the effectiveness of mobile advertising campaigns and efforts
- Understanding the reasons for why app users are churning
- Understanding and optimizing the user experience to retain users
- Executing strategies for increasing in-app engagement and conversion including push notifications and app monetization strategies.
Retention Rate= Monthly Active Users (MAU) / Total Number of Monthly Installs
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